Google acquires Anvato for its cloud and media platform

Photo: Google Cloud Platform

Anvato, the over-the-top company dedicated in development of video software platform for distribution of multiple adaptive bit-rate video streams across multiple platforms is now joining the Google Cloud Platform team. This news was just confirmed by Google with an announcement on its Google Cloud Platform Blog. Google says that this acquisition will complement its efforts to enable scalable media processing and workflows in the cloud.

“The cloud is transforming the way video content is created and distributed to an array of connected devices, as well as the way users engage with this content. And in recent years, the adoption of over-the-top (OTT) technologies has emerged as a critical platform for delivering rich audio, video and other media via the Internet.

With OTT adoption rapidly accelerating, the Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device — be it their smartphone, tablet or connected television.” – Belwadi Srikanth, Senior Product Manager, Google Cloud Platform

Anvato is known to be one of the leading companies which provides powerful streaming technology to its customers like NBCUniversal, MSNBC, CBS, Univision, HGTV, Bravo, and Fox Sports in order to muscle out live streaming, live video editing on the cloud, inserting ads and pay-per-view as well as subscription payments.

Google’s acquisition clearly shows that the company is focusing on its Cloud Platform to gain and offer an unparalleled end-to-end service for cloud media processing. This will be a great opportunity for the company to catch up with the cloud technology competitors such as Microsoft and Amazon which now capable of offering end-to-end media services similar to Anvato’s.

Google haven’t mentioned when it might start offering Anvato’s services to its consumers but it says that the company will have more details to share about integrating Anvato’s tools in the coming months so stay tuned.